Marketing Manager [Ireland]

 

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Job Number 23087015
Job Category Sales & Marketing
Location The Shelbourne Autograph Collection, 27 St. Stephen's Green, Dublin, Dublin, Ireland VIEW ON MAP
Schedule Full-Time
Located Remotely? N
Relocation? N
Position Type Management

The Shelbourne, Autograph Collection, is Dublin’s most prestigious and historic five star property. Located in the beautiful location of St. Stephen's Green in Dublin 2, for almost 200 years, it has been the beating heart of hospitality, unforgettable experiences and luxury within the capital

JOB SUMMARY

The Marketing Manager is part of an important team that creates and executes property-level communications to our customers. Under the leadership of the Director of Sales & Marketing, this role promotes on-brand messaging to customers through traditional, digital and social media channels all with the goal of enhancing the image of the Shelbourne Dublin.

This role helps build direct marketing plans, targeted campaigns, and activated channels to the end of driving consumer awareness and preference, increasing market share, and building broader Hotel and brand awareness. This role focuses on showcasing all aspects of hotel services, both to hotel guests and to local patrons.

As part of the Sales & Marketing team, this role is fully connected into resources in their region; Marketing Managers liaise and build deep partnerships with their regional e-Commerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization.

This role also gets to do a little bit of everything, from balancing traditional and digital marketing, social media and e-Commerce activities to contributing and driving public relations (PR) activities for the hotel. Success is measured by how well they help drive the sales and revenue strategy of the property, social media engagement and also by how effectively leveraged the resources around them are to create truly compelling marketing and communications campaigns.

The ideal candidate must be efficient and diplomatic in dealing with situations involving any aspect of Sales, Marketing & PR where the image or reputation of The Shelbourne Dublin is represented.

Candidate Profile

A degree qualification from an accredited University in Marketing, Public Relations, Business, or related major; 2 years’ experience in the sales, marketing, digital or related professional area; hospitality, hotel, tourism experience preferred.

Skills and Knowledge

• Excellent telephone sales skills
• Superior analytical skills required as well as knowledge of Excel, PowerPoint, Word, etc
• Fluent English required along with superior writing skills
• Solid understanding of PR required
• Solid understanding of Online Marketing Channels
• Strong understanding of Social Media Channels. Experience in daily management of social media essential.
• Strong communication and presentational skills
• Strong customer development and relationship management skills
• Knowledge of marketing and PR strategies
• Knowledge of hotel operations preferable.
• Knowledge of Marriott lodging products, cultures and brand strategies
• Ability to interpret market data & evaluate business trends
• Effective decision making skills
• Good time management skills
• Ability to influence others
• Strong organizational skills
• Strong problem-solving skills
• Effective change management skills
• Ability to develop and maintain relationships e.g., associates, customers, vendors
• Basic legal knowledge related to hotel operations
• Ability to use standard software applications and hotel systems
• Ability to manage multiple priorities and meet deadlines

CORE WORK ACTIVITIES

Hotel Marketing & Advertising

• Executes annual marketing plan to budget, in consultation with the DOS&M.
• Partners with DOS&M to create an annual marketing plan aligned to hotel sales and revenue strategy.
• Works with Senior Team in driving department Marketing strategy, utilising on-property and off-property channels to deliver maximum results for the business.
• Works closely with management to ensure departmental Sales & Marketing strategies are aligned with each department’s overall plan. (Salon, Health Club, Spa, Rooms, F&B etc.)
• Train and inform the general hotel team of Marketing activities/ opportunities / strategies and contribute toward developing an innovative ‘marketing culture’ within the hotel.
• Proactively maintains positive internal key stakeholder relationships.
• Acts as a sales contact for customers; serves as the customer advocate.
• Partners with Operations, Food & Beverage, Spa, Revenue and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.
• Acts as the liaison between the marketing department and creative agencies.
• Partners with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups
• Executes email marketing, and display advertising as per agreed schedule.
• Verifies all advertising for the hotel in digital channels is in alignment with brand voice.
• Work closely with external design agencies and suppliers, as well as internal stakeholders at hotel, corporate and brand levels. Liaise between appointed creative agencies and printers in regards to collateral and artwork for adverts.

Social Media Content Management

• Facilitates social media engagement and updating content in local digital channels (e.g., all local branded hotel website, third party travel sites etc.)
• Develops and executes promotions campaign in Gift Vouchers, F&B, Weddings, Spa, Rooms and conferences through relevant digital and social media channels.
• Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.
• Responsible for daily management of all hotel social media channels – devise calendar of relevant on-brand messaging and content weekly and manage response and interaction on all channels.

Public Relations and Visual Asset Management

• Develops a comprehensive Annual PR plan with monthly updates along with both PR Agencies and execute post sign-off from DOS&M
• Maintains a comprehensive list of local media contracts, with particular emphasis on key local media, food critics and bloggers.
• Manages, approves and distributes all press releases for property events, promotions, and hotel outlets.
• Manages the execution of hotel sponsored events, community/government relations activities, and press promotional activities.
• Supports pull through of impactful PR strategy & activities to drive quality press coverage through media engagement, in alignment with communications objectives.
• Verifies the news clippings and other online, print, and social media mention report is completed on a weekly basis for property distribution.
• Manages external vendors and media agencies; works with agency partners and local & International PR Agencies to identify strategic opportunities for the hotel.
• Surfaces and vets PR leads from local & International PR teams determining who the best media to promote the hotel are.
• Manage, liaise and collaborate with the local and international appointed PR Companies on a day to day basis ensuring all action points are followed up. Schedule and attend the monthly in-house PR meeting.
• Assist in coordination of all in-house press trips and press visits.
• Mange and update the Hotel Press Pack on a monthly basis.
• Co-ordination of photography for Rooms, Spa and F&B advertising, collateral and public relations purposes between the hotel, advertising agency and the regional field marketing teams.
• Manages photo shoots for seasonal or festive promotions in partnership with Hotel Team & DOS&M.
• Acts as central point of contact for regionally approved local photographers for food, amenity, and property imagery; refers to brand guidelines to verify all photography adheres to brand voice.
• Manage all photo shoots and filming (internal & external requests) and ensure that all Risk Assessments and forms are completed and filed.
• Respond to requests for photography and manage MDAMS uploads and requests. Ensure keep up to date photography library and liaise with any suppliers that require information.

Digital, Direct Marketing and Collateral Development

• Manages and executes all Hotel, Spa and F&B printed materials.
• Controls quantity and inventory of all Hotel marketing collateral and verifies copies are filed in a comprehensive manner.
• Production of all property, F&B display, and temporary signage in hotel public areas.
• Promotes collection of competitor’s collateral and publicity on a monthly basis.
• Manages the execution of all Hotel direct marketing activities.
• Verifies all collateral is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA).
• Keeps abreast of competition and its collateral, advertising, and marketing efforts and constantly evolving digital and marketing trends.
• Manages all direct marketing mail-shots and e-zines to clients as per agreed calendar.

• Manage and monitor all database marketing activities including Spa, Salon, Health Club and F&B campaigns.
• Partnership Marketing - in conjunction with Marketing Team identify and evaluate new partnership marketing opportunities with local companies and attractions.

• Coordinates with property and above property e-Commerce and Revenue Management teams to report success of property marketing and e-Commerce performance.
• Maintains frequent, active engagement with MDS e-Commerce manager to verify alignment, pull-through, and 2-way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.
• Content Management for all Shelbourne Branded Websites –assist with planned activity and monthly results calls.

• Management of all SEO and PPC activity for Shelbourne branded websites. Ensure content is up to date and relevant.
• Mange and update all third party websites on a monthly basis – ensure content is up to date.
• Management of all Online Directory listings – responsible for building relationships and leveraging marketing opportunities with key partners.

• To maintain, develop and grow engagement in local databases - F&B, Salon, Spa etc. Maintains and updates database of clients for all markets and mail shots.

• Manage all direct marketing mail-shots and e-zines to clients as per agreed calendar.
• Schedule, manage and monitor all database marketing activities including Spa, Salon, Health Club and F&B campaigns.

Event Management

• Manage all marketing and sales events as required – trade shows, ladies day, client events, golf days etc. Responsible for scheduling and planning of all Spa, Salon and Health Club client events.

• Participation in following Sales & Marketing activities as required;
  • Sales Blitz attendance
  • Trade Shows / Wedding Fairs
  • Telemarketing
  • Corporate Hospitality
  • Client Entertainment
  • Presentations
  • Hosted Client Events
  
  

Guest Satisfaction

• Assists in tracking guest satisfaction results to identify areas of improvement.
• Discusses guest satisfaction as a component of departmental meetings with a focus on continuous improvement.

Human Resources

• Participates in community service events sponsored by Marriott International to build teamwork and enhance community relationships (e.g., Community Clean-up Day, visits to senior citizens homes, homeless shelters).
• Assists with a departmental orientation program for associates to receive the appropriate new hire training to successfully perform their job.
• Uses all available on the job training tools; attends appropriate core training classes.
• Establishes and maintains open, collaborative relationships with associates.
• Participates in annual Associate Opinion Survey.
• Tracks department associates special occasions and assists in organising celebrations.

Financial Management

• Assists in managing annual marketing budget and purchase order system to enable development of hotel specific campaigns, promotions, collateral, etc. to drive revenue and meet property objectives
• Assist in managing controllable expenses such as advertising and promotions, operating supplies, travel expenses, etc.
• Maintains a tracking system for financial documents.

• Prepares and presents monthly marketing update at Strategy Meetings.

Other

• Follow all company policies and procedures;
• ensure uniform and personal appearance are clean and professional;
• maintain confidentiality of proprietary information; protect company assets
• Welcome and acknowledge all guests according to company standards
• Performs other duties as assigned to meet business needs.

MANAGEMENT COMPETENCIES

Leadership

• Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
• Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
• Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
• Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

Managing Execution

• Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
• Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
• Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and verify work is completed.

Building Relationships

• Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.
• Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.
• Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and verifies employees are given the opportunity to contribute to their full potential.

Generating Talent and Organizational Capability

• Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

Learning and Applying Professional Expertise

• Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
• Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
• Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
• Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
• Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
• Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
• Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
• Reading Comprehension – Understands written sentences and paragraphs in work related documents.
• Writing - Communicates effectively in writing as appropriate for the needs of the audience.

The hotel business functions seven days a week, 24 hours a day. All associates must realise this fact and be aware that at all times it may be necessary to move associates from their accustomed shift as business demands. An associate may be required to work additional hours to meet the business needs. In addition, this is a hospitality business and a hospitable service atmosphere must be projected at all times.

I have read and received a copy of the above description and fully understand that violation of any of the stated responsibilities and duties is grounds for disciplinary action.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

Marriott's Autograph Collection features a select group of upscale and luxury independent partner hotels, each with its own distinct personality, experience, style and features. Located in major cities and desirable destinations around the world, Autograph guests favor hotel stays that reflect their own unique and personal styles. Be a part of our team and deliver an innovative guest experiences that resists predictability.

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